When searching tools to optimize our product pages’ conversion rate at Grew, I couldn’t find a solution that is easy to implement, privacy-friendly, and that would allow us to personalize our front-end based on user behavior automatically. To achieve this I have started to implement a machine learning based solution that uses event data (eg. time on page, bounce, link click, subscription, conversion, signup) and device related data (eg. device type, browser, time zone) to build a real-time conversion prediction system.

My goal is to keep the system safe and light by using only non-personal and non-sensitive data and not…

Kimmo Ihanus

Co-Founder @Grew Creator of pointNG.io, ConsoleChat.io

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